Ecommerce Web Design Agency That Builds High-Converting Online Stores

User Experience research occurs prior to visualizing your new online store. This is when we determine how customers will navigate through your store. A wireframe is a low-fidelity version of your website that illustrates the structure and organization of individual pages. Your wireframes define how pages are organized, where products will appear on pages, how users will navigate throughout your store (e.g. filters, search), where products will go once added to cart, and ultimately, how users check out.

Performing user research and developing wireframes early on in the process allows us to validate the shopping experience at a lower cost and avoid potentially expensive changes during the design process. As a result of our research and development of wireframes, we can plan out the user’s path to successfully complete their purchase (including discovery of products) with best-in-class usability guidelines in mind.

Wireframes provide consistency among categories, product pages, collection pages, promotional landing pages and many others. Wireframes serve as blueprints for both designers and developers to follow prior to engaging in Interface Design.

After determining the user’s pathway through your online store via wireframes, we now create a visually appealing UI that supports your brand identity while providing a user-friendly shopping experience. Our primary focus during this phase is designing an interface that is clear, trusted, accessible and consistent across every interaction point for your customers.

All designs created during this phase are developed to accommodate multiple device types (desktops, tablets, mobile phones). Product images, price information, reviews and calls-to-action are always easily visible regardless of screen size. Any visual elements created during this phase exist solely to assist your customers in making informed purchasing decisions; they do not distract from those decision-making processes.

Our design services focus on developing scalable design systems which enables rapid expansion of product collections, campaign launches and maintaining a cohesive customer experience as your ecommerce business continues to grow.

While having an aesthetically pleasing ecommerce website is important; having a robust technical base for search engine performance is equally important. In this planning phase we build upon a logical site architecture which incorporates optimized categorization hierarchies for products and collections; internal linking strategies; clean URL structures; breadcrumb navigation; and crawl friendly navigation structures.

Having a well-planned SEO structure prior to development assists in the ability of search engines to better understand inter-product/collection relationships as well as discoverability for products within your catalog. Planning ahead also eliminates the risk of introducing indexing obstacles as your product offerings continue to grow.

We adhere to search engine best practices outlined by Google Search Central for building clear and accessible site architectures which benefits both users and search engines alike. Thus ensuring that design decisions made today will aid in long-term organic visibility instead of hindering future technical capabilities.

Following design approval, we take the agreed upon visual interface and convert it into a fully functioning ecommerce website. During the development phase we pay close attention to clean code, fast responsive performance, secure ecommerce functionality, and successful platform integration.

As part of the configuration of core ecommerce features we establish product catalogs, product collections, payment gateways, shipping configurations, inventory management solutions, customer account options, and integrate with external business tools. Our ecommerce development practice builds websites that are highly adaptable to changing product lines and evolving business requirements.

Our custom ecommerce web design services focus heavily on producing maintainable ecommerce websites. Therefore, our goal is to allow for seamless updates, feature enhancements, and marketing integrations without requiring the full rebuild of the original website. Each implementation is thoroughly reviewed against the approved design specifications and functional requirements prior to being deemed complete.

Prior to launching your ecommerce website, we conduct extensive quality assurance testing to ensure that each page functions as expected across various devices and browsers. We utilize a variety of testing methodologies including but not limited to: testing navigation, testing form submissions, testing checkout flows, testing responsive layouts, testing product filtering mechanisms, testing interactive elements, and much more.

In addition to performing quality assurance tests for usability purposes, we also optimize the performance of your ecommerce website by utilizing techniques such as image compression, optimizing code, enabling lazy loading, eliminating unnecessary resource loading that could slow down load times, etc. Mobile usability receives additional emphasis due to its direct impact on customer experience/engagement.

Our quality assurance methodology aligns with Google’s Core Web Vitals guidelines to improve page experience and deliver faster/stable ecommerce websites that feel responsive and reliable to visitors.

Finally launching your ecommerce website marks just one milestone in getting your online presence up-and-running. Prior to the official launch date we run thorough technical checks on your ecommerce website to confirm redirect chains have been properly configured; submit key pages for crawling/indexing by major search engines, set-up analytics tracking for ecommerce events (product views, purchases, etc), and configure analytics tracking for non-eCommerce events (page views, time-on-site, bounce rates).

Analytics setup provides critical insight into how customers behave on your website including product performance, conversion pathways/patterns and checkout abandonment. By leveraging this data-driven intelligence you’ll be able to make evidence-based decisions regarding ongoing optimizations to drive continued improvement in organic visibility, user engagement, conversion performance for your growing ecommerce business.