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The Client
A leading e-commerce seller platform is empowering millions of manufacturers, vendors, and suppliers to grow their businesses in the digital marketplace. With access to a vast customer base of over 450 million users, the platform plays a crucial role in enabling seamless online selling experiences across India’s rapidly expanding e-commerce ecosystem.
This case study outlines how the platform partnered with Infidigit to strengthen its digital presence and drive organic growth through strategic SEO and content marketing initiatives.
The Objective
To overcome competitive challenges and move beyond dependency on paid channels, the e-commerce brand set out to achieve the following strategic goals:
- Market Penetration: Scale up organic, non-branded search traffic by 10x and drive a significant increase in top 10 search engine rankings—reducing reliance on paid media.
- Engagement & Conversion: Implement organic strategies aimed at deepening customer engagement and improving overall conversion rates.
- Establish a Seller-Focused Information Hub: Build a robust, authoritative knowledge center that answers seller queries, provides valuable e-commerce insights, and simplifies the seller onboarding journey.
By pursuing these goals, the platform aimed to expand its digital footprint, empower sellers with the right tools and knowledge, and create a sustainable model for long-term growth through content and SEO excellence.
The Challenge
In its mission to educate and empower sellers, the e-commerce seller platform aimed to redefine marketplace engagement through digital channels. However, several key obstacles stood in the way of scaling its organic performance and driving sustainable growth:
- Overdependence on Paid Campaigns: A significant reliance on paid advertising limited long-term scalability, driving up customer acquisition costs and reducing organic visibility.
- Intense Keyword Competition: Operating in a saturated digital space, the platform had to outpace competitors in highly contested keyword territories—each search term representing a battle for dominance.
- Complex SEO Optimization Needs: Reducing Cost Per Click (CPC) while increasing organic search traffic required a sophisticated SEO strategy that could navigate ever-changing search engine algorithms.
- Rapidly Shifting Market Dynamics: Aligning digital strategies with evolving seller expectations and shifting e-commerce trends demanded real-time adaptability and predictive insights.
- Content Gaps and Lack of Resonance: Existing content on the site lacked relevance and depth, failing to adequately address key seller queries or establish the platform as a trusted knowledge source.
The Solution
To overcome the multifaceted challenges and achieve its ambitious goals, the e-commerce seller platform, in collaboration with Infidigit, crafted a multi-layered strategic roadmap. With a combination of in-depth analysis, content innovation, and technical SEO precision, the following key initiatives were implemented:
1. Keyword Research and Content Gap Analysis
Extensive research was conducted to analyze keyword trends and user search behavior. This allowed the team to identify high-potential, underutilized keywords and uncover areas within the existing content ecosystem that lacked depth or relevance, laying the groundwork for smarter content targeting.
2. Wireframing and Pillar Page Development
User journey optimization began with strategic wireframing to design a more intuitive navigation structure. Pillar pages were introduced to organize content around core topics, improving both usability and search engine visibility.
3. Content Outreach and SEO Optimization
High-quality, SEO-optimized content was developed and distributed to build authority, attract organic traffic, and engage target users. Content was tailored to address common seller pain points and aligned with specific search intents to maximize relevance and reach.
4. Advanced Internal Linking Strategy
A robust internal linking structure was established to improve page discoverability, distribute link equity, and create a more coherent site architecture. This also helped enhance rankings by signaling content relationships to search engines and improving overall crawlability.
Together, these efforts formed the foundation of a comprehensive digital transformation—one focused on improving search performance, enriching user experience, and positioning the platform as a trusted information hub for sellers.
The Result
Between December 2022 and June 2023, the partnership between Infidigit and the e-commerce seller platform led to significant improvements in digital performance:
- 10X growth in non-branded organic clicks
- Substantial increase in the number of keywords ranking in the top 10 positions
- Improved website engagement metrics, including time on page and reduced bounce rate
- Enhanced visibility and discoverability, establishing the platform as a reliable resource for online sellers
The Conclusion
Over the course of a six-month transformative journey, the e-commerce seller platform, backed by Infidigit’s strategic expertise, achieved a remarkable 2200% increase in business leads. This collaboration didn’t just redefine the brand’s SEO strategy—it showcased the true power of integrated digital marketing in today’s hyper-competitive landscape. The success stands as a testament to what’s possible when data-driven insights, technical precision, and content excellence come together.
2200%
91.67%
1250%
909.09%
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