Home > Case Studies > Socially Powerful Case Study
The Client
Socially Powerful is a B2B influencer marketing agency headquartered in the UK, specializing in helping brands build a strong and authentic presence across social media platforms. Their expertise lies in crafting high-impact influencer marketing and advertising campaigns that connect brands with their ideal audience, ultimately driving measurable ROI. As of the latest reports, the company generates approximately $5 million in annual revenue.
The Objective
Recognizing the strength of its unique value proposition, Socially Powerful set its sights on expanding beyond the UK to become a truly global agency. Key growth markets included the United States, Europe, Australia, China, and the Middle East. To support this international expansion, the brand focused on three primary goals:
- Increase overall website traffic
- Drive lead generation through organic channels
- Boost the number of new users acquired via organic search
The Challenge
While developing and executing a global SEO strategy for Socially Powerful, several key challenges surfaced:
- Duplicate Content: Multiple instances of repetitive content across pages were impacting search performance and indexing.
- Lack of Clear Site Architecture: The absence of a structured URL hierarchy made it difficult for search engines to crawl and rank the site efficiently.
- Decline in Trending Topics: A noticeable drop in search volume for certain social media-related keywords led to a decline in overall organic sessions.
The Solution
With clearly defined goals, Infidigit launched a comprehensive SEO campaign tailored to fuel global growth. The strategy included:
Multi-Geo Targeting
Region-specific folders were implemented to support global outreach. This allowed the site to better cater to local audiences and improve visibility in international markets.
Technical SEO Implementation
Within three months, hreflang tags were properly configured to support language and region targeting. Additionally, the website migrated from a single-domain setup to geo-specific URLs, such as:
- https://sociallypowerful.com/uk for the UK
- https://sociallypowerful.com/usa for the United States
- https://sociallypowerful.com/uae for the UAE
This transition enhanced both crawlability and localization.
On-Page SEO Optimization
Keyword-to-URL mapping ensured that all new intent-driven keywords were properly aligned with relevant pages. Meta tags, titles, and headers were optimized for each regional page to match local search behaviors. All content was made unique, high-value, and SEO-friendly.
Micro-Site Development
Each regional folder was treated as a dedicated micro-site, tailored with localized content and design preferences. This personalized approach improved regional engagement and relevance.
Content Gap Analysis
A competitor-led content audit revealed untapped opportunities. Based on this analysis, Infidigit:
- Developed fresh, high-impact content for all key service pages
- Included intent-rich keywords to drive better organic reach
- Created geo-specific content to eliminate duplication and enhance localization
Knowledge Hub Creation
A centralized blog and resource center was launched to target top-of-funnel users and attract the ideal buyer persona. Topics were selected based on trending and high-intent keywords.
Contextual Linking
Custom footer links and in-content internal linking strategies were implemented to support SEO equity flow. All anchor texts were contextually relevant and aligned with the user’s search intent.
FAQ Schema Integration
FAQ structured data was added across service and blog pages to enhance visibility in Google’s featured snippets, boosting click-through rates and on-page engagement.
The Result
The impact of Infidigit’s multi-layered SEO strategy was substantial:
- Organic Sessions Increased by 5,818%
A dramatic surge in organic traffic was observed following the implementation of technical, on-page, and off-page strategies.
- 602% Growth in Organic Leads
Strategic technical upgrades and content optimizations significantly boosted lead generation through organic channels. - Expanded Organic Reach Across Service Pages
The enhanced visibility and optimized content helped attract a wider audience to core service pages, strengthening the brand’s global digital presence.
5818%
602%
6226%
Website Audit
Get your website audited through 400+ checkpoints
Ecommerce SEO
Increase your product visibility to high intent searchers
Enterprise SEO
Increase organic reach and revenue for large-scale business
Local SEO
ASO
Increase your mobile app installations on App store & Play Store
CRO
SEO
Penalty Recovery
Ready for yours?
