Home > Case Studies > Travel App Case Study
The Client
A leading travel booking platform leverages AI technology to help users plan, book, and manage their trips with ease. The platform provides real-time updates on ticket pricing and availability for flights, trains, and buses—offering a seamless travel planning experience. Since its launch in 2007, the company has raised over $72 million in funding, positioning itself as a major player in the online travel industry.
The Objective
To strengthen its presence in organic search and drive qualified traffic, the travel platform collaborated with Infidigit to pursue the following goals within a four-month timeframe:
- Increase the number of keywords ranking in the 1st position on search engine results pages (SERPs)
- Boost non-branded clicks by 10% during the initial phase of the campaign
- Increase organic sessions by 10% to attract more engaged users through SEO
The Challenge
- Technical instability due to disparities between desktop and mobile devices
- Unstructured programmatic content
The Solution
To address these issues and meet the campaign objectives, Infidigit developed a focused SEO strategy built on three core pillars:
1. Mobile-Friendly Website Optimization
With Google’s mobile-first indexing update rolling out, Infidigit prioritized making the site more accessible for both users and search engines. A key recommendation was to resolve the inconsistencies between the desktop and mobile versions of the website. These improvements led to stronger mobile rankings and better overall site performance in organic search.
2. Contextual Internal Linking
To improve navigation, user experience, and search engine crawling, Infidigit introduced contextual internal links across major category pages. Additionally, blog content was strategically used to funnel authority to target pages, boosting indexing and page rankings.
3. Header, Title & Meta Tag Optimization
Infidigit worked on optimizing header tags, title tags, and meta descriptions based on high-priority primary and secondary keywords. This not only strengthened the platform’s SEO framework but also played a crucial role in increasing non-branded organic clicks.
The Result
In just the first four months of the engagement, the collaboration between Infidigit and the travel booking platform delivered outstanding results:
- 133% increase in the number of keywords ranking in the #1 position
- 20% improvement in the platform’s average keyword ranking position
- 20% growth in non-branded clicks, driven by improved content and meta optimization
- 14% increase in organic sessions within three months, along with a rise in overall visits from both new and returning users
133%
20%
14%
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