Home > Case Studies > Sutsnax Automotive OEM
The Client
Sutsnax is a Dubai‑headquartered full‑stack solutions provider working with global automotive OEMs. They offer strategic consulting, focused product development, and on-site customer support for OEM and After‑OEM projects across multiple geographies.
With a global footprint across the Middle East, USA, India, China, Germany, Austria, and Belgium, Sutsnax supports clients from concept and engineering to manufacturing and on‑ground validation.
The company was also transitioning from its former brand identity, Aspireli, to Sutsnax, while unveiling world‑class R&D and testing capabilities.
The Objective
Together with the Sutsnax leadership, Infidigit defined the following objectives:
- Brand Positioning
- Communicate Sutsnax as “at the intersection of design, engineering, and innovation” and as a partner for bespoke OEM and After‑OEM solutions.
- Highlight their in‑house design & engineering, global footprint, and faster 6–8 month development timelines compared to traditional Tier‑1 suppliers.
- Information Architecture & Storytelling
- Interactive Product & Brand Experiences
- Build a 3D configurator experience where users can rotate a car model and toggle Sutsnax add‑ons such as body kits, badges, and decals.
- Create a dedicated Metlux microsite to introduce their 3D branding solution for bottles, gift boxes and luxury packaging.
- Build a 3D configurator experience where users can rotate a car model and toggle Sutsnax add‑ons such as body kits, badges, and decals.
- Lead Generation
- Design high‑clarity CTAs to make it easy for potential customers to reach the right team.
The Challenge
Sutsnax approached Infidigit with three core challenges:
- Reposition the brand from a traditional supplier to a futuristic engineering and innovation partner without losing the trust they had built with marquee OEMs like Rolls Royce, Ferrari, Bentley, Jaguar, and others.
- Explain a complex offering spanning OEM components, printed electronics, and technologies through a clear narrative that covers capabilities, products, quality and industries.
- Build a digital ecosystem, not just a website:
- A corporate site for Sutsnax
- A microsite for Metlux (3D branding badges)
- An interactive 3D configurator for showcasing aftermarket body kits and accessories
- A corporate site for Sutsnax
The Solution
1. Discovery & Strategy
We started with:
- Stakeholder workshops on the brand’s evolution from Aspireli to Sutsnax, and how the new name should “feel” digitally: bold, precise, and technology‑driven.
- Deep dives into their capabilities : Computer Aided Styling, Engineering, Product Testing & Validation, and Manufacturing. Mapping each to buyer questions and decision stages.
- A content audit of early Sutsnax materials, Metlux messaging, and technical documentation for R&D and testing infrastructure.
2. Design direction
- Industrial future aesthetic – high‑contrast layouts and smooth gradients reflect the intersection of engineering and cutting‑edge design visible across the site imagery.
- Split typography such as “Ser / vices”, “Pro / ducts” and “Indu / stries” creates a dynamic, technical feel while still being legible and memorable.
3. Interactive 3D Configurator
On the Configurator page, we integrated a 3D model viewer that allows users to:
- Rotate the vehicle (front, side, top views, zoom, rotate)
- Toggle accessories and visual enhancements such as:
- Body Kit, Bug Deflector, Fender Garnish, License Plate Garnish, Badge, Trunk Scuff Plate, Taillight Extender, Side Decal and Side Cladding.
This bridges the gap between catalog imagery and real‑world perception. Users can visually experience how Sutsnax products alter the vehicle’s stance and character.
4. Metlux Microsite
For Metlux, we created a semi‑independent microsite experience with its own top‑level navigation and storytelling flow:
- Explains Metlux as a next‑generation 3D branding solution for bottles and premium packaging, replacing traditional metal or chrome‑plated labels.
- Highlights key advantages like versatile application on curved surfaces, safety (no sharp edges), non‑peeling colors, and sustainability as a green alternative.
- Includes galleries and videos to demonstrate texture, depth and finish, plus a clear contact block with phone, email and office addresses.
5. Performance & Responsiveness
While designing we:
- Structured layouts to adapt gracefully from large desktops used by engineering teams to mobile devices used by on‑the‑go decision‑makers.
- Used modular sections to keep interactions smooth despite rich content particularly on image‑heavy pages like Quality and Metlux.
The Result
Since launch, the new Sutsnax digital experience has:
- Driven qualified website enquiries from OEM and industry partners.
- Helped the sales and leadership teams use the site as a primary reference during global events and pitches.
- Improved engagement on key pages such as Capabilities, Quality, and Metlux, with visitors spending more time on site compared to the previous presence.
- Supported recruitment campaigns, enabling candidates to better understand Sutsnax’s disciplines and culture before applying.
- End‑to‑end story – from brand narrative and capabilities to R&D labs, product lines, industries and talent: the site behaves like a digital annual report for Sutsnax’s world.
- Seamless blend of corporate & product experiences – a single Webflow build houses the corporate site, Metlux microsite, and a live 3D configurator.
- Scalability – as Sutsnax expands into new verticals and geographies, pages for new industries, products or labs can be added without breaking design consistency.
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