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Superbalist achieved an 1097% increase in organic revenue through Infidigit’s advanced SEO efforts

The Client

The client is a leading online fashion platform in South Africa, offering a diverse range of products from multiple brands. With a strong focus on accessibility and inclusivity, it caters to all age groups, sizes, and price points, making it a preferred choice for fashion enthusiasts across the country.

The Objective

To unlock the full potential of the boots category in 2023 using strategic SEO initiatives, driving significant growth across key performance metrics.

Key Results Achieved

1097% increase in organic revenue
Over 300% growth in organic transactions
200% increase in organic sessions

The Challenge

In December 2022, the client identified a key growth opportunity within the boots category on their platform. However, several challenges needed to be addressed to unlock this potential.

One of the primary challenges was the presence of irrelevant products on the TLP (Top Listing Pages), which impacted user experience and reduced engagement with the targeted product category.

Additionally, there was low visibility for critical keywords within the boots category, limiting the platform’s ability to drive qualified organic traffic.

Another technical limitation was the inability to implement H1 tags on the website, which made it difficult to rank effectively for primary keywords.

Recognizing the impact these challenges could have on growth and profitability, the client partnered with Infidigit to overcome these hurdles. Through data-driven strategies, innovative solutions, and a focus on user experience, the brand achieved significant improvements in organic sessions, revenue, and overall site performance.

The Solution

With a data-driven approach, Infidigit conducted an in-depth sub-category gap analysis to unlock the untapped potential of the boots category for the client. Based on valuable insights, multiple SEO strategies were implemented to drive growth and enhance user experience.

Key Strategies Implemented:

1. New Page Creation to Target Untapped Opportunities

By identifying gaps within the boots category, new pages were strategically created to capture unexplored search demand and align with customer intent. This helped expand visibility and improve keyword targeting.

2. Content Optimization Powered by AI

Infidigit performed detailed keyword gap analysis and intent-based research to optimize content across boots-related pages. AI-driven insights were integrated to ensure the content catered to both users and search engines, improving visibility, engagement, and conversions.

3. Optimizing Meta Tags for Better CTR

Compelling meta titles and descriptions were crafted using strategic keywords and AI recommendations. This enhanced the click-through rate (CTR) from search results and contributed to higher organic sessions.

4. Header Tag Optimization for Better Structure & Navigation

Infidigit recommended optimizing header tags across boots category pages, ensuring clear structure for both users and search engines. This improved navigation, user experience, and SEO performance.

5. Strategic Footer Linking for Better Engagement

Contextual footer links were added to boots-related pages, allowing users to easily navigate to related products and collections. This also improved internal linking, distributing link equity effectively across the site.

6. Resolving Page-Level Issues for Enhanced User Experience

Infidigit highlighted and resolved issues related to irrelevant product displays on boots pages. Ensuring product relevance improved user engagement, reduced bounce rates, and contributed to better conversion rates.

Off-Page SEO: Building Authority through High-Quality Backlinks

Infidigit implemented a comprehensive off-page strategy to strengthen the website’s authority and visibility in the boots category. This included:

Blogger outreach & industry collaborations
Engagement on platforms like Quora
Securing high-authority backlinks
Fixing broken external backlinks

These efforts enhanced the website’s credibility, expanded reach, and attracted targeted traffic to boots-related pages.

Fixing Broken Links for Seamless User Experience

Infidigit identified and resolved broken links within the boots section. Replacing these with relevant URLs ensured smooth navigation, reduced user drop-offs, and improved internal linking strength.

Page Speed Optimization for Faster Load Time

To enhance user experience and align with Google’s guidelines, the team optimized:

Website code for efficiency
Images for faster rendering
Server configuration for quicker response
Caching & compression settings

These improvements significantly reduced load times on boots-related pages, ensuring a seamless browsing experience for users.

Canonicalization Fixes for Technical Clarity

Incorrect canonical tags were causing boots-related pages to point to the homepage. Infidigit identified these issues and collaborated with the client to ensure accurate canonical tags were implemented, improving SEO performance and preventing dilution of page authority.

The Result

Through a strategic blend of on-page, off-page, content, and technical SEO initiatives, the boots category achieved outstanding results:

Key Achievements:

1096.93% increase in organic revenue
1015% rise in organic transactions
200% increase in organic sessions

This success not only drove exceptional growth for the boots campaign but also positioned the client as a go-to online destination for fashion-forward consumers seeking boots.