Superbalist achieved a 236% revenue jump with Infidigit’s 2019 Black Friday SEO strategy

To help Superbalist maximize visibility during the Black Friday campaign, Infidigit set out to dominate Google’s first page through strategic organic search efforts. The primary goal wasn’t just to achieve a high ranking, but to secure the coveted Featured Snippet position. These snippets sit above standard organic results and capture prime real estate on the SERP, making them a critical driver of click-through rates (CTR).

Our campaign centered around several key strategies:

Content Gap Analysis
We began by performing a comprehensive content gap analysis to identify missed opportunities on the website. From there, we developed new content tailored for both users and search engines. The focus was on long-tail keywords and delivering quality, value-driven content that aligned with search intent.

Using advanced SEO tools, we benchmarked Superbalist’s content against top-performing competitors to determine the ideal keyword frequency and structure. We also identified a common gap many brands overlook: the lack of rich snippet optimization. Our content strategy addressed this by making the content more research-focused and suitable for Featured Snippet placement.

We targeted search queries like “How do I prepare for Black Friday?” and “What is Superbalist doing for Black Friday?”—questions that reflect research intent. These were integrated into the Black Friday landing page alongside an FAQ schema, which helped push competitors further down the page and significantly boosted CTR.

Rich Media Integration

• Infographics:
  We created a visual step-by-step Black Friday prep guide, which not only helped users but also increased the likelihood of being featured in Google’s visual SERP elements.
  
• Video Content:
  We embedded influencer-led videos on the page, adding content diversity. This signaled to Google that the page was rich and engaging, improving its visibility.
  
• Featured Snippet Optimization:
  Our team implemented thoroughly tested snippet-friendly code structures across key content sections. This maximized the chances of being featured in snippet positions on the results page.
  

Smart URL Targeting
To ensure Google recognized the Black Friday page as a key destination, two technical goals were prioritized: increasing internal linking and improving crawl frequency.

We strategically placed the “Black Friday” anchor text in the site header—visible across more than 300k pages. This tactic created a dense internal link network and ensured the page was consistently crawled, signaling its importance within the site’s structure.