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The Client
Solid Systems is a leading South African B2B IT company offering a wide range of IT support services and solutions. Their expertise spans across cloud computing, cybersecurity, remote working solutions, Microsoft 365 integration, and more. With a strong reputation for innovation and reliability, Solid Systems has also secured $20 million in funding, further reinforcing its commitment to delivering cutting-edge IT solutions for modern businesses.
The Objective
To strengthen its digital footprint in South Africa, Solid Systems identified the need for a website overhaul and content expansion across its product and service offerings. The key objectives of this initiative were:
- Increase website traffic through the organic search channel
- Drive new user acquisition via organic visibility
- Improve keyword rankings for high-intent, business-relevant keywords
- Boost lead generation across all digital marketing channels
The Challenge
While the primary objective was to expand Solid Systems’ digital presence, several foundational SEO and content challenges surfaced during the initial analysis. Key roadblocks included:
- Lack of intent-based keyword targeting due to minimal content across core pages
- Limited number of web pages, restricting keyword reach and visibility
- Missing site architecture and poorly structured URLs, impacting crawlability and user navigation
- Absence of internal linking makes it difficult for users and search engines to discover related content
- On-page SEO elements mare issing across most existing pages, such as titles, meta descriptions, and header tags
The Solution
To help Solid Systems scale its organic presence in the South African market and boost lead generation, Infidigit implemented a holistic SEO strategy with a focus on content development, technical improvement, and user acquisition. The campaign was structured around five key pillars:
1. On-Page SEO Optimization
As new service and product pages were launched, Infidigit executed comprehensive on-page SEO efforts—including the implementation of optimized title tags, meta descriptions, and header tags—to improve search engine indexing and keyword relevance.
2. Content Gap Analysis
Through an in-depth competitor and keyword gap analysis, Infidigit identified critical opportunities to target intent-driven queries. New, SEO-friendly content was developed for both service and blog pages, ensuring relevance, uniqueness, and alignment with user search behavior.
3. Contextual Linking Strategy
To strengthen the website’s internal structure, custom footer links were added across pages using trending and competitive keywords. This helped distribute link equity, improve crawlability, and enhance user navigation between related topics and services.
4. Technical Implementation
Ongoing technical enhancements focused on improving overall page speed, implementing schema markup, and strategically placing calls-to-action (CTAs) to improve engagement and conversions.
5. Knowledge-Driven Blog Content
Infidigit recommended blog topics aligned with trending service-based keywords, helping Solid Systems attract new users through informational content that also supported SEO objectives.
The Result
Following the successful execution of the SEO and content strategy, Solid Systems experienced substantial growth across key performance metrics:
- Organic traffic increased by 140% between March 2021 and April 2022
- There was a significant rise in unique users acquired through organic search channels
- The number of keywords ranking in the top 3 positions on Google SERPs improved considerably, reflecting enhanced visibility and authority in search results
These results highlight the impact of a comprehensive, well-executed SEO strategy in boosting digital presence and driving meaningful business outcomes.
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