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The Client
A forward-thinking medical school is committed to making quality medical education accessible to underserved communities and aspiring students around the world, including India. Their programs are modeled on the American educational system, offering students clear pathways to residency and practice opportunities in the U.S., Canada, and the U.K. This global outlook, combined with a mission-driven approach, positions the institution as a unique player in the international medical education landscape.
The Objective
To expand its digital reach and strengthen visibility in key regions, the medical school partnered with Infidigit to pursue the following goals:
- Increase organic sessions, specifically from the Indian region
- Improve keyword rankings for relevant medical education–related queries
- Boost overall brand awareness in the Indian market
The Challenge
Limited Regional Visibility:
The medical school’s digital presence in the Indian region was minimal, making it challenging to capture relevant local traffic and improve organic sessions.
Highly Competitive Keyword Landscape:
Medical education-related keywords had strong competition from established educational institutions and online medical portals, complicating efforts to achieve significant ranking improvements.
The Solution
To help the medical school achieve its growth targets, Infidigit designed a comprehensive SEO strategy built around three core pillars:
1. Rich Content Development
Infidigit focused on creating high-quality, E-A-T (Expertise, Authoritativeness, Trustworthiness) content tailored for both users and search engines. The content strategy prioritized both short- and long-tail keywords, ensuring SEO best practices were followed throughout. This approach significantly contributed to improved keyword rankings across relevant search queries.
2. Technical SEO Enhancements
A complete website audit was conducted using a combination of automated tools and manual review. The Infidigit team identified key technical issues and recommended improvements that made the site more search engine–friendly. Enhancing the internal linking structure was a key outcome of this audit, helping improve site crawlability and content discoverability.
3. On-Page Optimization
Infidigit optimized header tags, title tags, and meta descriptions based on targeted primary and secondary keywords. These changes played a vital role in strengthening the site’s on-page SEO and contributed to improved visibility in organic search results.
The Result
Following the implementation of the SEO strategy, the medical school experienced measurable improvements in its organic performance:
- 56% increase in organic clicks within nine months
- 66% growth in sessions via organic search channels
- Noticeable rise in new users arriving through organic traffic
- Over 40 keywords ranked in the top 10 positions on search engines
56%
66%
100%
40+
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