Home > Case Studies > Insurance Industry Case Study
The Client
A leading insurance service provider offers a wide range of protection plans designed to help individuals and families navigate life’s uncertainties with confidence. With deep expertise in both insurance and asset management, the company has built a strong reputation in the financial services space through trusted partnerships and consistent performance.
The Objective
While the brand was already attracting a solid volume of website traffic, there was a clear opportunity to improve how that traffic translated into actual business outcomes. The two core objectives were:
- Increase the website’s overall conversion rate
- Generate a higher number of qualified leads through digital channels
The Challenge
Despite being a leading insurance service provider, the brand faced a key challenge: converting organic website traffic into actionable inquiries. Although thousands of users were landing on the site through organic search, the session-to-conversion ratio remained low. The primary hurdle was to bridge this gap, turning visits into high-quality inquiries through improved on-site performance and user engagement strategies.
The Solution
Once the core challenges were identified, Infidigit designed a targeted campaign to address them. The strategy focused on three key areas:
1. Website Analysis
The team began with a detailed conversion rate optimization (CRO) audit to uncover user friction points across the site. Through this process, several functionality issues were identified and resolved, removing barriers that previously hindered user actions.
2. Enhancing User Experience
Improvements were made to the website’s user interface (UI) to ensure a smoother, more intuitive experience. These enhancements reduced drop-offs and helped guide users more effectively toward the conversion funnel.
3. Strategic CTA Placement
Infidigit implemented multiple call-to-action (CTA) buttons across key insurance product pages. These CTAs were carefully placed to catch user attention at critical decision-making points, ultimately contributing to a significant uplift in conversions.
The Result
The successful implementation of Infidigit’s strategies delivered measurable improvements in conversion performance:
- Through a focused CRO strategy, Infidigit helped the insurance service provider achieve a 45% increase in conversion rate on AMP (Accelerated Mobile Pages).
- On desktop, the enhanced UX and strategic CTA placement led to a 33% improvement in conversion rate, further validating the effectiveness of the campaign.
45%
33%
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