Home > Case Studies > Health & Wellness Brand Case Study
The Client
Founded in 2019, a healthtech-driven e-commerce platform is redefining hair care by offering personalized, science-backed solutions for a wide range of hair and scalp concerns. The platform combines online consultations, expert diagnosis, and tailored nutrition guidance to help consumers tackle hair issues holistically.
Backed by a growing user base and an evidence-based approach, the startup recently raised $2.2 million in a pre-Series A funding round, marking a strong step forward in its mission to transform the hair care industry through digital innovation.
The Objective
The primary goal of the campaign was to significantly boost revenue for the healthtech e-commerce platform. To support this broader business objective, the team also set two ambitious SEO targets to be achieved within a 12-month period:
- Increase organic users by 500%
- Increase organic sessions by 500%
These objectives aimed to drive sustainable, long-term growth by expanding the platform’s visibility, reach, and engagement through strategic SEO initiatives.
The Challenge
One of the major hurdles in achieving SEO success for the healthtech platform was its poor website health, which made it non-compliant with Google’s algorithmic standards. This presented a significant barrier to organic growth.
Key technical issues included:
- Duplicate product listing pages dilute SEO equity
- Lack of structured data, limiting visibility in rich results
- Inefficient website navigation affects both user experience and crawlability
- Disorganized blog layout, making it difficult to drive content engagement
Before any organic traffic growth could be achieved, these foundational issues needed to be addressed through a comprehensive technical SEO strategy.
The Solution
To overcome the identified challenges, Infidigit implemented a structured and results-driven SEO strategy. The approach was built around four key pillars:
1. Website Migration
One of the initial challenges was migrating the platform from Tatva to the new Traya domain. Website migrations carry a high risk of traffic and revenue loss if not executed properly. With close collaboration between Infidigit and the platform’s engineering team, the migration was executed smoothly, avoiding major technical disruptions and ensuring a stable foundation for SEO performance.
2. Creating a Knowledge Hub
To build topical authority and improve organic visibility, Infidigit recommended the creation of a dedicated knowledge hub within the blog section. With active support from the content team, high-quality articles related to hair and scalp care were published consistently, leading to improved rankings and brand recognition in a short time.
3. Technical SEO Enhancements
With the blog infrastructure in place, Infidigit turned its focus to improving the technical health of the website. Key optimizations included:
- Implementing structured data for better SERP features
- Improving mobile responsiveness and UI/UX
- Enhancing site speed and Core Web Vitals
- Streamlining site architecture and navigation
These updates ensured the platform was search engine–friendly and well-positioned for future algorithm changes.
4. On-Page and Off-Page SEO Optimization
Infidigit carried out a range of on-page optimizations, including refining title tags, header structures, URL slugs, and internal linking. Simultaneously, off-page efforts focused on securing high-quality backlinks from authoritative sources to improve domain authority, crawlability, and organic reach.
The Result
Within just eight months of implementation, the campaign yielded outstanding growth across all key SEO metrics:
- 800% increase in organic users
- 600% growth in organic sessions, fueled by consistent content and technical enhancements
- 168 keywords ranked in the top 10 positions on search engine results pages (SERPs)
This strong performance not only drove revenue growth but also established the healthtech platform as a trusted authority in the online hair care space.
733%
584%
168
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