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Infidigit helped a leading health and fitness brand drive a 551% surge in Google Business Profile traffic within 9 months

The Client

The client is a leading health and fitness brand offering a comprehensive wellness experience through both online and offline platforms. Their services include fitness workouts, mental wellness programs, healthcare solutions, nutrition guidance, and medical consultations.

As one of the early adopters of online fitness solutions, the brand gained significant traction during the COVID-19 pandemic with its virtual fitness offerings. Additionally, it operates a chain of 130+ fitness centers across India. In FY22, the brand achieved over 34% revenue growth, reaching ₹216 crore, further strengthening its position in the fitness industry.

The Objective

The primary goal for a leading fitness brand was to increase traffic to its Google Business Profiles, which play a crucial role in local discovery and customer engagement. In addition to this core objective, the campaign also aimed to:

Improve local search visibility across multiple fitness center locations
Increase website visits originating from local search
Boost search impressions to strengthen overall brand presence in Google results

The Challenge

With over 200 fitness centers operating across India, the fitness brand faced the challenge of generating consistent inquiries and footfall across all its locations. Given that Google is a dominant platform for local research and decision-making, there was a significant opportunity to optimize Google Business Profiles to drive local conversions.

The key challenge was implementing a scalable, location-specific SEO strategy that could ensure each center’s profile was optimized for visibility—ultimately increasing inquiries, engagement, and walk-ins through Google search and maps.

The Solution

After identifying the key challenges, Infidigit developed a comprehensive local SEO strategy to optimize the fitness brand’s visibility across all locations. The strategy centered on three major focus areas:

1. Google Business Profile Listing Audit

Infidigit began with a full audit of the brand’s Google Business Profiles (GBP) to uncover inconsistencies and missed optimization opportunities. Key issues identified included:

Unoptimized business categories
Missing or inaccurate address and pin locations
Incomplete service area details
Incorrect or missing opening hours
Absent or incorrect website URLs
Missing profile attributes
Incomplete visual content (photos and videos)
Insufficient customer reviews
Underutilization of the GBP post feature
Poorly optimized business descriptions

2. Optimizing Multiple GBP Listings

Infidigit worked on optimizing each location’s GBP profile to improve visibility in Google’s Local Map Pack. Key actions included:

Updating NAP (Name, Address, Phone) information for accuracy
Pinning precise location markers on Google Maps
Refining service area settings
Verifying and correcting business hours
Assigning accurate website URLs per location
Addressing user queries and updating information accordingly
Uploading high-quality photos and videos provided by the brand
Publishing regular posts about events, offers, and updates
Creating a review collection strategy to enhance keyword-rich content and local trust
Optimizing business descriptions with keyword-focused, location-specific content

3. Local Citation Building

Citations—mentions of the brand across trusted local directories—were used to improve online authority and local SERP performance. Infidigit followed a structured approach:

Conducted a citation analysis to assess existing presence
Cleaned up inconsistent citations to ensure NAP consistency
Identified new citation opportunities
Built over 100+ citations per location using authoritative general and niche fitness directories (e.g., Justdial, Sulekha, Yelp)

These citations helped Google recognize the brand as legitimate and trustworthy, strengthening its presence across all targeted regions.

The Result

Within nine months of implementation (May 2021 to February 2022), the fitness brand saw significant growth in local visibility:

551.23% increase in cumulative website visits across all locations
208.51% increase in cumulative search impressions across all Google Business Profiles

This surge in local engagement helped drive inquiries and in-person footfall, reinforcing the value of strategic GBP optimization at scale.