Home > Case Studies > Fintech Brand Case Study
The Client
A fast-growing fintech platform has emerged as a key player in India’s digital finance space, offering a wide array of services including digital loans, credit cards, savings accounts, and insurance products. With a mission to make financial services more accessible and user-friendly, the platform has built a reputation for simplicity, speed, and trust.
Backed by $7 million in Series A funding from leading investors such as Sequoia Capital India and Matrix Partners India, the brand has also earned strong customer loyalty, reflected in its 4.8-star rating on the Google Play Store. With a solid foundation and a clear growth vision, it continues to scale rapidly across markets.
The Objective
To support its expansion and strengthen its position in the digital lending space, the brand partnered with Infidigit to pursue the following key objectives:
- Increase website traffic through targeted SEO efforts
- Improve user acquisition via organic channels
- Grow click share by securing better positions in search engine results
- Acquire more customers through high-intent, non-branded keyword targeting
The Challenge
- Traffic from search engines was low, indicating weak keyword presence and visibility.
- Organic channels weren’t bringing in enough qualified users, limiting growth and customer funnel entry.
- Despite ranking efforts, the brand wasn’t capturing a strong share of clicks on competitive, non-branded keywords.
The Solution
To expand its organic user base, the fintech platform undertook a comprehensive revamp of both its web and app journeys. The optimization strategy followed a phased approach, beginning with off-page SEO and gradually shifting focus to on-page enhancements.
1. Link Building
Infidigit executed a focused backlink acquisition strategy, securing high-quality links from relevant external domains. These backlinks helped improve domain authority and brought visibility to keywords that previously had no presence on search engine results pages (SERPs), contributing to improved overall rankings.
2. Branding Activities
Simultaneously, the brand was engaged in ongoing brand-building initiatives aimed at increasing awareness and visibility. These activities, combined with improved search performance, contributed to a steady rise in branded traffic over recent months, further strengthening the platform’s organic footprint.
The Result
Infidigit’s strategic SEO efforts significantly contributed to the fintech platform’s digital growth. By enhancing the website’s search engine performance, the campaign delivered measurable improvements across key metrics:
- Increased website sessions from organic sources
- Higher user traffic, including a strong uptick in new visitors
- Improved user acquisition via organic channels, reducing reliance on paid media
These results enabled the platform to reach a wider audience, boost its online visibility, and drive sustainable business growth through scalable, organic strategies.
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