Home > Case Studies > Fashion Brand Revenue Growth Case Study
The Client
A leading fashion e-commerce platform has established a strong presence in India’s online retail space, offering an extensive range of clothing, footwear, and accessories for men, women, and children. The platform has strengthened its market position through a strategic partnership with Walmart, which acquired a majority stake in 2018. With a portfolio of successful private labels and collaborations with over 3,000 well-known brands, the platform is now recognized as one of the largest and most influential players in the Indian fashion e-commerce industry.
The Objective
To elevate its digital performance and strengthen its position in organic search, the fashion brand partnered with Infidigit to achieve the following ambitious goals:
- Boost organic revenue by 100%
- Increase organic traffic by 100%
- Secure top search rankings for over 10,000 keywords
The Challenge
During the COVID-19 pandemic, Infidigit observed a significant decline in search trends and keyword volumes for the fashion e-commerce platform. This dip in organic interest directly impacted visibility and traffic.
To counter this, both teams collaborated on a strategy to drive renewed user engagement. One key initiative involved creating new pages focused on price-related queries and emerging brands, tapping into shifting consumer behavior.
The teams also conducted in-depth keyword research, identifying untapped subcategories and trending search terms. These efforts led to the development of a new set of targeted pages that contributed directly to increased organic traffic and revenue.
Additionally, campaign-specific strategies were introduced, such as End of Reason Sale (EORS), Big Fashion Festival (BFF), and Diwali sale pages, which aligned with seasonal spikes in consumer interest and helped revive search momentum during a challenging period.
The Solution
Microsite Concept
Managing SEO for a platform with millions of pages can be complex. To streamline optimization, Infidigit introduced a Microsite-style approach, treating each major category as a standalone focus area. Customized SEO strategies were developed for each category, including content and technical recommendations. This approach enabled the team to optimize approximately 3 million pages, significantly improving the platform’s organic ROI.
Technical SEO Enhancements
Infidigit conducted a deep technical SEO audit, reviewing over 250 key checkpoints using a combination of advanced tools. Based on the findings, hundreds of actionable recommendations were shared with the platform’s technical team. These improvements made the site significantly more search engine–friendly, resulting in a notable boost in organic traffic.
Contextual Internal Linking
A structured internal linking strategy was implemented to improve crawlability and distribute authority across key pages. By identifying high-impact internal linking opportunities, the team helped bots crawl more efficiently and supported improved keyword rankings across priority categories.
The Result
187%
150%
10400+
14
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