Home > Case Studies > Fashion Brand SEO Case Study
The Client
A leading online retail platform, known for its wide selection of high-quality products across fashion, beauty, and lifestyle categories, was looking to expand its reach in a fast-evolving digital landscape. Serving a diverse audience across age groups, the brand has consistently ranked among the top players in the e-commerce space.
The Objective
With the surge in demand for personal care products during the pandemic, the brand aimed to strengthen its digital footprint in this growing category. The primary objectives were:
- Boost organic sessions by 65%
- Improve keyword rankings for personal care–related search queries
- Acquire new users through organic search
The Challenge
The personal care category presented a unique challenge. Several major platforms already dominated this highly competitive space, making it difficult for emerging players to capture meaningful clicks and sessions from the right buyer audience. Standing out in such a saturated market required a strategic and multi-layered approach.
The Solution
To support the brand’s goal of increasing clicks and sessions within the personal care category, Infidigit implemented a comprehensive SEO strategy that addressed both content and technical gaps. Key initiatives included:
1. Deep Keyword and Category Analysis
- Conducted sub-category gap analysis to identify opportunities and expand keyword coverage.
- Performed product gap analysis to align with evolving user intent.
- Introduced new, in-demand brands to tap into growing interest and consumer demand.
- Implemented relevant on-page optimizations to enhance both user experience and search engine crawlability.
2. Enhanced Content Creation
- Developed fresh, informative content tailored around trending topics like “top searches,” product comparisons, and best-in-category lists.
- Revamped title tags and meta descriptions using compelling CTAs, pricing details, and promotional highlights to boost click-through rates.
3. Structured Data Implementation (Schema Markup)
- FAQ Schema: Integrated to address user queries directly in SERPs, improving CTR.
- Product Schema: Showcased key product attributes such as pricing and availability for greater visibility.
- Video Schema: Boosted time-on-page and engagement by increasing SERP visibility of relevant videos.
- Featured Snippets Optimization: Structured content using bullet points, numbered lists, tables, and dynamic pricing tables to secure featured snippet placements.
4. Internal Linking & Navigation Improvements
- Added contextual and footer links to boost rankings for high-volume keywords.
- Created related category pathways to enhance site navigation and reduce user search friction—resulting in increased session durations.
5. Influencer Marketing & Backlink Strategy
- Collaborated with influencers to boost brand visibility and engagement in the personal care space.
- Secured backlinks from well-known personal care brands to strengthen domain authority and product category relevance.
6. Focused Keyword Targeting
- Prioritized head keywords (40,000+ search volume) and torso keywords (4,000–40,000) to maximize reach.
- Conducted in-depth competitor analysis to uncover gaps, evaluate strengths, and refine the brand’s keyword strategy accordingly.
The Result
Compared to the corresponding period of the previous year, the strategic initiatives implemented by Infidigit delivered outstanding outcomes in the personal care category:
499.11%
97%
733%
280%
490.16%
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