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The Client
Dun & Bradstreet Information Services India Pvt. Ltd. is a trusted leader in providing commercial data and business insights that help organizations make informed decisions about their partnerships. Whether evaluating a company’s credibility, identifying new leads, or exploring growth opportunities, Dun & Bradstreet offers end-to-end solutions that empower smarter business strategies.
Serving over 100,000 companies, the platform plays a critical role in helping businesses build profitable, high-quality relationships with customers, suppliers, and partners through data-driven insights.
The Objective
Despite being a recognized name in the industry, Dun & Bradstreet faced challenges in scaling their organic sessions and user base, a growth goal they had been pursuing for the past two years. In a highly competitive market with many similar service providers, differentiating themselves organically proved difficult.
To overcome this, the key objectives set were:
- Achieve a 100% increase in organic sessions within 12 months of engagement
- Grow organic users and new users by 100% within the same timeframe
- Double the number of organic clicks within 12 months
The focus was on boosting visibility, increasing qualified traffic, and improving engagement through strategic organic growth.
The Challenge
One of the primary challenges Dun & Bradstreet faced was the lack of technical optimization across their website, limiting both user experience and search engine crawlability. In addition to technical issues, two key content-related obstacles were identified:
- Minimal and unoptimized on-page content, impacting keyword visibility
- Absence of structured header tags (H1, H2, H3) across key pages, affecting readability and SEO hierarchy
These factors were hindering the website’s ability to rank for relevant queries and attract meaningful organic traffic.
The Solution
Once the core goals were identified, Infidigit launched a comprehensive SEO campaign that addressed both technical and content challenges. The strategy was built on four core pillars:
1. Technical SEO Enhancements
A detailed website audit was conducted using both manual methods and advanced SEO tools. Key technical action points included:
- Implementation of schema markup
- Creation and optimization of sitemaps
- Improved crawling and indexing mechanisms
These changes ensured that the website became more accessible to search engines, leading to better indexation and visibility.
2. On-Page Optimization
Infidigit implemented critical on-page SEO improvements across service pages:
- Optimization of header tags and meta tags
- Strategic internal linking to enhance navigation and distribute link equity
- Enhanced SEO health score, resulting in improved keyword rankings and user engagement
3. Content Optimization
Based on a detailed content gap analysis, Infidigit recommended the development of intent-driven, SEO-friendly content for high-priority pages. Once live, this content significantly improved page relevance, depth, and organic discoverability.
4. Off-Page SEO Strategy
To boost the website’s domain authority and external visibility, Infidigit executed a targeted backlink acquisition strategy, securing high-quality links from reputable websites within relevant niches. This helped improve trust signals and overall search rankings.
The Result
Within just five months of executing the strategy, Dun & Bradstreet India experienced remarkable gains in their organic performance:
- 156% increase in organic sessions
- 188% growth in organic new users
- 186% surge in organic clicks through a combination of technical, content, and on-page improvements
These results reflect the successful alignment of technical SEO, content creation, and off-page authority building to drive sustainable growth through organic channels.
156%
188%
186%
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